Hidden Reasons Your Website RPM Is Very Low (And How to Increase It)
Introduction
Many website owners face a confusing problem.
Traffic aa raha hota hai, impressions bhi theek hoti hain, lekin RPM bohat low hota hai. Kabhi kabhi to lagta hai ke website chal rahi hai, lekin earning bilkul justify nahi karti.
RPM ka low hona aksar kisi ek wajah ki wajah se nahi hota. Ye chhoti chhoti galtiyon ka result hota hai jo mil kar income ko neeche le aati hain.
Is guide me hum hidden reasons samjhenge jo aksar ignore ho jati hain, aur phir real solutions discuss karenge jin se RPM improve ho sakta hai.
- What Is RPM? (In Simple Words)
RPM ka matlab hota hai:
Revenue Per 1000 Page Views
Agar:
- 1000 page views par $1 earn ho raha hai
to RPM = $1
High RPM ka matlab hai:
- Better ads
- Better audience
- Better monetization
1. Low-Value Traffic Is the Biggest Hidden Reason
Sab se bari galti ye samajhna hota hai ke har traffic valuable hota hai.
Reality:
- Entertainment traffic → low RPM
- General info traffic → low RPM
- Buyer-intent traffic → high RPM
Agar aap ka traffic sirf information lene ke liye aa raha hai, to advertisers kam pay karte hain.
How to Fix
- High CPC topics par likhein
- Earning, finance, tech, tools, hosting jaise niches add karein
- Best, “Review”, “Comparison” type content likhein
2. Wrong Audience Location
RPM directly audience ke country se linked hota hai.
Low RPM countries:
- Pakistan
- India
- Bangladesh
High RPM countries:
- USA
- UK
- Canada
- Australia
How to Fix
- Worldwide topics likhein
- English content prefer karein
- Global problems solve karne wali posts likhein
3. Ads Placement Poor Hai
Aksar ads hote hain, lekin visible nahi hote.
Common mistakes:
- Ads sirf sidebar me
- Content ke bilkul end par
- Header ke neeche koi ad nahi
How to Fix
- In-content ads lagayein
- First 2 paragraphs ke baad ad
- Long articles me multiple ad placements
4. Content Is Not Monetization Friendly
Kuch content traffic to la deta hai, lekin earning nahi.
Examples:
- Quotes
- Short news
- Definitions
- Simple how-to
How to Fix
- Monetization-focused articles likhein
- Problem + solution content banayein
- Tools, services, products naturally mention karein
5. Website Speed Slow Hai
Slow website ka seedha effect RPM par parta hai.
Kyun?
- Ads late load hote hain
- Users page chhor dete hain
- Viewability kam hoti hai
How to Fix
- Images compress karein
- Lightweight theme use karein
- Good hosting choose karein
- Fast site = better ads performance.
6. Mobile Experience Poor Hai
Aaj 70% se zyada traffic mobile se aata hai.
Agar:
- Text chhota hai
- Ads overlap karte hain
- Popups zyada hain
- to RPM drop hota hai.
How to Fix
- Mobile-friendly theme
- Clean layout
- Limited popups
7. Only AdSense Par Depend Karna
Sirf ek earning source par depend karna RPM ko limit kar deta hai.
How to Fix
- Affiliate links add karein
- Tools recommend karein
- Email list banayein
- Digital products plan karein
- Multiple income sources = higher RPM.
8. Low Engagement Time
Agar users:
- Jaldi page chhor dete hain
- Scroll nahi karte
- to ads properly serve nahi hote.
How to Fix
- Engaging introduction likhein
- Short paragraphs use karein
- Subheadings add karein
- Real examples share karein
9. Weak Call to Action (CTA)
Agar aap user ko guide nahi karte, to earning nahi hoti.
How to Fix
- Clear CTAs add karein
- Check price
- Try this tool
- Read full guide
10. Wrong Ad Network Choice
Har website ke liye AdSense best nahi hota.
How to Fix
- Low traffic? → Affiliate focus
- Medium traffic? → AdSense + affiliate
- High traffic? → Premium ad networks
- How Long Does It Take to Increase RPM?
Usually:
- 2–4 weeks me improvement dikhna shuru hoti hai
- 2–3 months me stable RPM aa jata hai
- Consistency sab se important hai.
FAQs
Why is my RPM low even with good traffic?
Because traffic quality, location, and intent matter more than numbers.
Can RPM improve without increasing traffic?
Yes. Better content and monetization se RPM increase ho sakta hai.
Does niche really matter for RPM?
Yes. High CPC niches always have better RPM.
Is AdSense enough for good RPM?
No. AdSense works best with affiliate marketing.
Also read:Why Your Website Gets Traffic but No Earnings – Real Reasons & Fixes
Final Thoughts
Low RPM ka matlab failure nahi hota.
Ye signal hota hai ke strategy change karni hogi.
Jab aap:
Right audience target karte hain
Monetization smart banate hain
Content improve karte hain
to RPM naturally grow karta hai.
Also read:AI Search Is Replacing Google? What Website Owners Must Do Now
Call to Action
Agar aap chahte hain ke:
Traffic se real earning ho
RPM steadily increase kare
Website sustainable bane
to smart monetization strategies follow karein aur JobRealInfo ko follow karte rahein for practical blogging & earning guides.
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