HMD 2660 Flip Senior Edition Brings an AI Companion to a Classic Flip Phone

 HMD 2660 Flip Senior Edition Brings an AI Companion to a Classic Flip Phone

HMD has introduced the 2660 Flip Senior Edition in the UK, combining the simplicity of a traditional keypad phone with a built-in AI companion designed especially for older adults

The new phone builds on the existing HMD 2660 Flip but adds an AI assistant named Mary, which can chat with users, recall details from previous conversations, and offer companionship throughout the day

HMD developed Mary in collaboration with inTouch, a company focused on AI-powered calling services for senior citizens

Unlike modern smartphones that require users to download apps and navigate complex menus, the HMD 2660 Flip Senior Edition provides direct access to its AI companion through the phone's main menu, making it easier for older people to use

HMD 2660 Flip Senior Edition Design and Display

The HMD 2660 Flip Senior Edition features a familiar clamshell design with a 2.8-inch QVGA main display and a 1.77-inch QQVGA external screen

Its compact design keeps the traditional mobile phone experience simple while allowing users to check basic information on the outer display

Under the hood, the device is powered by a Unisoc T107 processor paired with 64MB of RAM and 128MB of internal storage, while the S30+ operating system handles its basic functions

For photography, the phone includes a modest 0.3MP rear camera, which is intended for basic image capture rather than advanced photography

The handset measures 198.9 x 55 x 19mm and weighs 136.4 grams, making it a relatively lightweight option for everyday use

Other features include Bluetooth 5.0, a 3.5mm headphone jack, FM radio, an MP3 player, dual microphones, a single speaker, and a Nano SIM slot

The phone also comes with a removable 1,450mAh battery and USB-C charging, with HMD claiming up to 8.1 hours of talk time on a single charge

An IP54 rating provides protection against dust and water splashes, adding some durability for everyday use

AI Companion Mary Is the Main Highlight

The biggest selling point of the HMD 2660 Flip Senior Edition is Mary, its built-in AI companion developed to make conversations more accessible and comfortable for older users

Mary can be launched directly from the main menu by pressing the call button, so users do not need to install a separate application or dial a dedicated phone number

According to HMD, the assistant is designed to remain available around the clock, giving users the option to start a conversation whenever they want

Mary uses straightforward language and speaks at a slower pace, while allowing longer pauses so users have enough time to respond comfortably

Another important feature is its ability to remember information from earlier conversations, helping make future interactions feel more familiar and personal

Users can discuss subjects such as history and nature, listen to stories, enjoy memory games, or simply have a friendly conversation whenever they need company

To activate the service for the first time, users must scan a QR code provided in the box or visit an activation webpage

The AI companion could be particularly useful for older adults who live alone or want an easy way to enjoy regular conversation without learning how to operate a modern smartphone

However, Mary is designed as a companion rather than a replacement for family contact, professional care, or emergency services

HMD 2660 Flip Senior Edition Price and Availability

HMD has launched the 2660 Flip Senior Edition in the UK with a price tag of £79.99, which is approximately $107

The purchase price includes five hours of complimentary conversations with Mary, allowing users to try the AI companion before committing to a subscription

Once the free conversation allowance runs out, continued access to Mary costs £16.90 per month, equivalent to approximately $23

This subscription is an important factor for buyers to consider because the ongoing cost of the AI service can eventually exceed the phone's original purchase price

For users who mainly need calling, texting, radio, and other basic mobile functions, the device retains the appeal of a traditional feature phone

However, those purchasing it specifically for its AI companionship features should consider whether the monthly subscription offers enough value for their needs

HMD 2660 Flip Senior Edition Specifications

Feature

Details

Main Display

2.8-inch QVGA

External Display

1.77-inch QQVGA

Processor

Unisoc T107

RAM

64MB

Internal Storage

128MB

Rear Camera

0.3MP

Battery

1,450mAh removable

Charging

USB-C

Operating System

S30+

Connectivity

Bluetooth 5.0

Audio Features

FM radio, MP3 player, 3.5mm headphone jack

Protection

IP54

Weight

136.4 grams

UK Price

£79.99

AI Subscription

£16.90 per month after the free allowance

Final Words

The HMD 2660 Flip Senior Edition brings a fresh idea to the traditional feature phone market by combining a familiar flip design with an AI companion created for older adults

Its simple controls, dedicated access to Mary, removable battery, and straightforward interface could make it an appealing option for seniors who prefer a basic phone over a complicated smartphone

The main consideration is the ongoing subscription fee for AI conversations, which adds to the overall cost after the initial free allowance

For families looking for a simple mobile phone that also offers conversational companionship, the HMD 2660 Flip Senior Edition presents an interesting alternative to conventional feature phones

Call to Action

What do you think about the HMD 2660 Flip Senior Edition and its built-in AI companion Mary? Would you consider buying this phone for an older family member, or do you think a traditional mobile phone is still the better choice? Share your thoughts in the comments