Goals of Business Communication
Business main communication ki importance..
An officer to plan, make decisions and achieve his goals
Receives information and it depends on the quality of the information how effectively a manager succeeds in his goals. If the information is standard and the decisions and planning based on it are correct then he will be a successful manager otherwise he will not. The exchange of information is a social need for individuals without which their survival will be difficult. Be it a society or an organization, lower class people need information about their constituency and upper class people need information to make decisions, plan and achieve results and information for the survival and development of both. Exchange is required.
Future Planning
An organization can have the following objectives of information or correspondence or communication.
Delivering Planning
Provide a manager with all the previous information about his / her work so that he / she can plan for the future activities of his / her organization. Delivering company plans.
For Result Make Principles
Communicate the company's plans to the company's junior staff to implement the plans that have been made.
Easy Decision
Creating rules and regulations to achieve results through planning.
Permission of Decision
Allowing senior officers to make logical and complex decisions so that they can solve problems without fear of success or failure.
Future Activities
Provide opportunities for a senior officer to achieve his or her goals and find out his / her shortcomings and weaknesses so that future activities can be improved.
Individual and Collective Responsibilities
In addition, the most important purpose of correspondence is to help people to live together in an organization or in society so that they can fulfill their personal and collective responsibilities in society. In this way, people can get better results through correspondence and information exchange.
Internal & External Link
Through business communication, management communicates both inside and outside the organization and thus plays an important role in the development of the organization by getting information about the views, ideas and opinions of the workers and solving their problems. In this way, it also contacts outsiders to increase sales of its products so that the company's goals can be achieved by achieving sales and profit targets. For this purpose, the managers visit different branches (whether in two countries or in other countries) to keep in touch as much as possible. In addition, nowadays large companies communicate with their employees and customers through satellite and also through their email number.
Ethics in Business Communication
The purpose of business communication is to ensure that whatever information is related to the company's products is based on facts and the public is not deceived in order to make a profit. Because it is the moral duty of every business entity to produce goods keeping in view the welfare and well-being of the people and to provide information to the people in a correct manner from this point of view. Introducing your product in a positive way through business communication helps to achieve the real goal and this goal can be achieved.
To Understand International Culture
Nowadays multinational companies (MNC'S) open branches in most countries of the world and sell their products but first they have to inform their officers about the culture, religion, customs, habits and language of these countries. Delivers and trains them so that they can create their own place in the market of these countries by introducing their products in a better way. Achieving this goal is also done with the help of business communication because if the information is conveyed according to the customs and culture of other countries and the information is conveyed correctly then the demand for your product will increase and If the communication is not done properly then the demand for your product will not be equal. In this way, it is easier to understand the culture of other countries through communication and nowadays computer, internet cable and mobile have also solved this problem.
Use of Modern Technology
The business has made all the progress in modern times through communication through the latest technology. Now in a few seconds a message reaches from one part of the world to another through internet, email etc. If we go back half a century, we find that even in a developed country like the United States, there are piles of files and books in the offices.
But the invention of the computer has turned these piles into a few computer disks. It has become easy to keep records and change messages in every language of the world, but with the right use of this technology it is possible that we are able to convert our words into the right message. Thus with the help of modern technology we are able to achieve business goals.
To Influence Audiences
The goal of business communication is to reach your audience with accurate information so that you can influence them to increase sales of your product as well as reach the profit target and this is possible at the same time. When you go through the whole process of communicating and understanding the process, send messages and information.
To Communicate Effectively
The goal of business communication is also to get you targeted while delivering messages efficiently. While reducing the amount of information, speed it up and organize it in a logical manner and prepare the message keeping in mind the interest of the audience, you will find it easier to reach your target. From the above discussion it is clear that managers in any business or industry
Only through an effective communication system can we change people's attitudes. When you talk to someone or write letters or reports, not only do they affect the item but it also affects the person and if the delivery is not done effectively, writing, talking, even That decisions also have bad consequences. Therefore, the purpose of communication is to help keep people together, change their behavior, motivate them and make decisions on them so that better results can be achieved.
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